Advertisements make us want too much, so we get the idea that the only purpose of advertising is to sell goods. But it is not completely right. Advertisement has another equally important function—to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washer, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of bad news. We must not forget that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn’t forget is the ‘small ads.’ in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job; buy or sell a house; announce a birth, marriage, or death in these small ads.
(1). According to the passage, advertisements will NOT make us ____________.(本题4.0分)
A、 buy something
B、 know the functions of some new goods
C、 learn some knowledge
D、 forget the old things(2). What will you possibly want to know from a washer advertisement?(本题4.0分)
A、 some details.
B、 how much it will cost.
C、 its functions.
D、 all of the above. that are already known by people(3). What is the author’s attitude towards most people’s claim that they never read advertisements?(本题4.0分)
A、 doubt
B、 agreement
C、 acceptance
D、 in favor of(4). According to the text, which of the following statements is true?(本题4.0分)
A、 only TV commercials are useful in daily life
B、 advertisements help to change our life
C、 advertisements should be serious
D、 advertisements make us spend more money on newspaper, magazines and broadcast programs.(5). In the passage, the author is focusing on ____________.(本题4.0分)
A、 how people buy things through advertisements
B、 the useful service of advertisements to the community
C、 how advertisers spend their money
D、 the advantages and disadvantages of advertisements
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