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本题添加时间：2023/4/3 12:59:00 |
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二、阅读理解（每题10分）
阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。
There are eight traditional functions of marketing:
Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance.
Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.
Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.
Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.
Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.
Financing: For many products, such as automobiles, fridges and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.
Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.
Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.
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答案是:1.T 2.T 3.F 4.T 5.T
解析：
1. 这是一道细节题。从第二段understanding buyers'behavior is of great importance.这句话可以看出，“了解买方的行为非常重要”，所以选择T。
2. 这是一道推断题。从第三段marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods这句话可以看出，“营销人员通常运用不同的营销方法来增加销售”，所以选择T。
3. 这是一道细节题。从第四段marketers focus on transporting costs and services这句话可以看出，“营销人员重视运输成本和服务”，所以选择F。
4. 这是一道细节题。从第五段like transporting, storing is an aspect of the physical distribution of products这句话可以看出，“运输和存储都是传统的物流”，所以选择T。
5. 这是一道细节题。从第七段when the marketer provides credit that makes the purchasing of the product possible这句话可以看出，营销人员提供信贷，便于产品的采购，所以选择T。
出自
国家开放大学商务英语3 国家开放大学系统
暨南大学
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