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本题添加时间：2023/4/3 12:59:00 |
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How Do You Create a Culture of Innovation?
Have you noticed the courage buried in the word encourage? To create a culture in which innovation flourishes takes courage. Determined innovators are always courageous enough to establish a culture in which innovation is greatly encouraged and rewarded. Here are three ways to do that.
Put innovation at the heart of strategy, and persist it in every message. Think of innovation strategy as a pyramid: big bets at the top, a few projects in development in the middle, and a broad base of continuous improvements, lasting contributions, and early-stage new ideas at the bottom.
Define jobs around innovation. Make it a job prerequisite. Consider 3M’s move to become one of the first companies to tell professionals that they could spend 15 percent of their time on projects of their own choosing. Now many high-tech companies know that they can’t get the best talent without providing this kind of flexibility. And some of those self-selected, self-organized projects might even result in a blockbuster product or line of business. For 3M, it was the Post-it note.
Recognize innovation in every part of the company. To build a culture of creativity and innovation, Gillette developed an innovation fair in which every unit could show off its most promising new concepts. It shows that everyone has a role to play in a culture of innovation.
To go from idea to successful innovation requires a great deal of support and collaboration. When people are surrounded by constant communication and encouragement, they can find the courage to try, fail, redo, and try again.
操作提示：通过题目后的下拉选项框选择正确答案。
1. What is necessary in creating innovation culture?回答
A.communication
B.courage
C.immitation
2. How does 3M create its innovation culture?回答
A. Put innovation at the heart of strategy, and persist it in every message.
B. define jobs around innovation.
C. Recognize innovation in every part of the company.
3. The word prerequisite in “Make it a job prerequisite” means 回答
.
A. required as a prior condition
B. going after
C. prior to request
4. How does Gillette create its innovation culture?回答
A. Put innovation at the heart of strategy, and persist it in every message.
B. define jobs around innovation.
C. Recognize innovation in every part of the company.
5. The formation from idea to innovation needs 回答
.
A. discussion and revise
B. failure and courage
C. support and cooperation
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答案是:答案：1. B 2. B 3. A 4. C 5. C
解析：
1. 这是一道细节题。本题询问“创造一种创新文化，最必要的因素是什么？”。此题信息对应文章第一段的第三句话Determined innovators are always courageous…，所以选择B。
2. 这是一道主题句理解题。本题询问“3M公司是怎么建立它的创新文化的？”此题信息对应文章第三段里主题句的例子支撑，即“Define jobs around innovation.”，所以选择B。
3. 这是一道词义判断题。本题询问“prerequisite”的含义，首先从构词法的角度来看，prerequisite中含有前缀pre-,表示 “前”，根据三个选项的意思，排除B(going after 随后)，prior to request表示 “之前的请求”，放入句子Make it a job prerequisite，意思不正确，所以选择A。
4. 这是一道主题句理解题。本题询问“吉列公司是怎么建立它的创新文化的？”此题信息对应文章第四段里主题句的例子支撑，即“Recognize innovation in every part of the company.”，所以选择C。
5. 这是一道关键词理解题。本题询问“从想法到创新的实现需要……”。此题信息对应文章的结尾部分，所以选择C。
出自
国家开放大学-管理英语4 国家开放大学系统
河南大学
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