Have you noticed the courage buried in the word encourage? To create a culture in which innovation flourishes takes courage. Determined innovators are always courageous enough to establish a culture in which innovation is greatly encouraged and rewarded. Here are three ways to do that.
Put innovation at the heart of strategy, and persist it in every message. Think of innovation strategy as a pyramid: big bets at the top, a few projects in development in the middle, and a broad base of continuous improvements, lasting contributions, and early-stage new ideas at the bottom.
Define jobs around innovation. Make it a job prerequisite. Consider 3M’s move to become one of the first companies to tell professionals that they could spend 15 percent of their time on projects of their own choosing. Now many high-tech companies know that they can’t get the best talent without providing this kind of flexibility. And some of those self-selected, self-organized projects might even result in a blockbuster product or line of business. For 3M, it was the Post-it note.
Recognize innovation in every part of the company. To build a culture of creativity and innovation, Gillette developed an innovation fair in which every unit could show off its most promising new concepts. It shows that everyone has a role to play in a culture of innovation.
To go from idea to successful innovation requires a great deal of support and collaboration. When people are surrounded by constant communication and encouragement, they can find the courage to try, fail, redo, and try again.
操作提示：通过题目后的下拉选项框选择正确答案。
1. What is necessary in creating innovation culture?
回答
A.communication
B.courage
C.immitation
2. How does 3M create its innovation culture?
回答
A. Put innovation at the heart of strategy, and persist it in every message.
B. define jobs around innovation.
C. Recognize innovation in every part of the company.
3. The word prerequisite in “Make it a job prerequisite” means
回答
.
A. required as a prior condition
B. going after
C. prior to request
4. How does Gillette create its innovation culture?
回答
A. Put innovation at the heart of strategy, and persist it in every message.
B. define jobs around innovation.
C. Recognize innovation in every part of the company.
5. The formation from idea to innovation needs
回答
.
A. discussion and revise
B. failure and courage
C. support and cooperation
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