The US is an attractive market. Its business culture, which has brought the world “shareholder value” and “IPOs”, has been leading commercial thinking in recent years and
will continue to do so. But whoever wants to succeed in the US needs to remember the rules of the game.
US business is described by the lyrics of the song New York, New York: “If you can make it here, you can make it anywhere!” Yet a euphoric approach to business is by no means enough. Although business communication in the US is pleasant and easygoing, it is at the same time ruthlessly focused.
Communicating is natural talent of Americans. When negotiating partners meet, the emphasis is on small talk and smiling. There is liberal use of a sense of humour that is more direct than it is in the UK. If you give a talk in America, you should speak in a relaxed way and with plenty of jokes to capture your audience.s attention.(本题25.0分)
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